Affiliate Marketing
How it began
I started the affiliate marketing in October 2006 after my friend and fellow Women’s Business startup mate Jude went to a Stores Online Pro presentation in Plymouth. She almost persuaded me to go, saying how slick and American he was, how convincing and persuasive, but somehow that didn’t get me up at 6am for the drive.
We both found the £1000+ set up fee a little steep, but we liked the idea of waking up every morning several hundreds of pounds richer, just from advertising other peoples’ websites. I’m sure there’s a lot more to it, but I thought I’d give it a go on a smaller scale.
VistaPrint
The first company I found with an affiliate programme was VistaPrint. I had got free business cards from them, and liked their system for creating other stationery items with the same design. Once I had ordered their free business cards, they kept sending me special offers for other free things, and I have now got fridge magnets, a notepad, return address labels and a Christmas rubber stamp with penguins on it, all for the price of postage. Next time round I’m planning for compliment slips, letterhead paper, postcards and post-its. I’ll only get £2 if you order something from them, but I recommend it anyway.
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TradeDoubler
I looked at the bottom of their website and saw a link that said ‘Partnership Opportunities’, which led me to their affiliate programme with TradeDoubler. And that’s how I found out about TradeDoubler
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TradeDoubler is an organisation that manages affiliate programmes for lots of other companies. It is free to join as a publisher (ie someone with a website to host the adverts) and it provides facilities on its website for setting up the adverts, identifies which websites people are using to click on the adverts, keeps track of page impressions (how many times the page loads and the advert is seen), clicks, click through rates (what percentage of page impressions result in clicks on each advert), and resulting sales.
When a sale or other event occurs that would result in commission for the advertiser, TradeDoubler records it, collects the money from the advertiser, waits 2 months in case the sale is refunded, and pays the publisher once there is at least £30 in their account*. Which makes me wonder how they paid me £5.15 in December, but that was nice!
*Since then they have paid me another £21.50, so I must have got that part about waiting for each £30 mixed up. My experience so far has been that they wait 2 months in case items are returned and refunded and then they pay whatever commission has been earned.
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TradeDoubler also say, “Affiliates are allowed to buy via their own links and encouraged to do so. ” I wasn’t sure if this meant I would get commissions on my own purchases, but it seemed to work out - I would recommend this programme to anyone! A PDF format instruction file for TradeDoubler can be found here
NetLawman
The next advertisers I signed up with were Amazon and NetLawman, because there was a particular book I wanted to recommend from Amazon, and NetLawman’s programme produced a page section on Legal Documents for E-Commerce and the Internet that looked like a useful resource to include in my website.
Amazon
Amazon was also free to join and looked quite exciting at first. I couldn’t tell from my initial reading whether they counted your own purchases for commissions - it turns out that these appear in your account balance for a while and then go away again. They also require you to have a minimum balance before they pay you, in this case £25. But I spread the word about my website and made some commission from the Christmas shopping season. Now I’m waiting to see what has happened to it, as their records show a direct debit of £18.58 that hasn’t appeared in my bank. I’ve emailed Amazon support, so we’ll wait and see*.
*Almost a month and many emails later, I am still waiting for this payment from Amazon.
So as a round-up of my first affiliate marketing Christmas season, I certainly haven’t woken up each day earning hundreds, but I may have made £40 - £50. Getting the money is trickier though: both Amazon and TradeDoubler payments require a minimum account balance that takes a lot of commissions to accumulate. Perhaps I will get more when my website is finished and receives more visitors (I hope!), but I can’t see it picking up that much momentum again before next Christmas. On the other hand, it’s extra cash for not much work, so whenever I get it it will be a nice bonus.
I plan to continue with affiliate marketing that adds related content and resources to my site. When I have more time in future I plan to try out some of the more gung ho methods that full time affiliate marketers use, like setting up online affiliate stores and promoting them to generate more visitor traffic.